Dynamic Smart Pricing

Tarification dynamique

We maximize the exposure of your properties with optimized prices. We adjust rates and provide special discounts and promotions to generate the most revenue from each ad.

This optimization is based on a proven methodology and our knowledge of each local market. It is not enough to use automation and optimization tools (which we do). It is also necessary to integrate events and seasonality.

Automation

  • Price-Demand Elasticity
  • Suggested rate based on market analysis
  • “Last-Minute” Discount
  • Short Term / Long Term Price Optimization
  • Risk vs Gain Strategy

Events

Consideration of events in your region:

  • Sport (Marathon)
  • Festivities/Holidays (Fête du lac)
  • Festivals
  • Concerts

Seasonality

Periodic analysis of seasonality figures in relation to the region where your property is located.

For example, in Haute-Savoie:

  • 54% in Winter
  • 40% in Summer
  • 6% in Autumn and Spring

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